As a company, we
believe in providing our clients with clear solutions in a complex
world. We believe in service – first, last and always.
We believe that long-term customer relationships are more important
than short-term gains, and will never sacrifice the former for
the latter.
Conviction in what we do; the courage to get our clients
to take action; competency based on continuing education and
training; and communication that builds understanding and
trust – these are the commitments we make to each of
our clients.
We seek to live up to the reputation of Abraham Lincoln,
and with this statement of values, reaffirms that its name
indicates its character. Our shared values are:
Integrity
Integrity implies trustworthiness and incorruptibility to
a degree that one is incapable of being false to a trust or
responsibility. It requires firm adherence to both applicable
laws and relevant moral standards. This uprightness of character
is essential in men and women who conduct business that is
affected with a public interest.
Commitment to Excellence
We have a long history of doing some things in a first-class
manner and are committed to achieve that level of performance
in all aspects of our business. In particular, we seek to
excel in continuous learning and improvement, creativity and
innovation both individually and through teamwork, and, above
all else, the quality of the products and services we provide
to our customers. We also seek balanced personal and professional
lives and happily confess a desire to have fun in all our
endeavors!
Responsibility
We are each personally accountable for what we say and do.
If we are responsible for any part of a project, we are responsible
for all of it. We are responsible to our customers for fair
dealing in providing quality products and services. We are
responsible to each other to act in accordance with our shared
values. We are responsible to our shareholders and regulators
to conduct business in a safe, prudent, and lawful manner.
Finally, we are responsible as citizens for responding to
the needs, values, and traditions of the communities in which
we work and live.
Respect
We respect other people and other points of view when we acknowledge
our mutual reliance, confidence, and trust in those individuals
who share our values despite any differences that we may have
over policy or practice. Petty criticisms or intemperate statements
suggest a lack of respect and therefore should be avoided.
Fairness
Fairness involves an elimination of one's own feelings, prejudices,
and desires so as to achieve a proper balance of conflicting
interests. Our actions are fair when they are impartial and
honest. Fairness permits us to focus on relevant issues in
resolving conflict and therefore increases the likelihood
that we will reach the correct result.
Diversity
Diversity is the condition of being different. A diverse work
force that also values diversity in background, abilities,
experiences, and points of view is well equipped to sort out
and effectively deal with the wide variety of challenges confronting
our business. We encourage diversity in a work force that
has widely shared values and works hard to keep those values
intact.
Employee Ownership
We want to be associated with a corporate enterprise that
we are proud of and committed to, and one tangible way to
make that commitment is to become a shareholder. Lincoln National
Corporation encourages all employees and agents to own shares
of its Common Stock (NYSE symbol LNC) and has established
stock ownership guidelines for its officers and directors.
Employee ownership increases our interest in corporate affairs
and demonstrates our pride and confidence in the organization. |