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At Lincoln Financial Group, we're already committed to being fair to our customers, and have fully embraced the FSA's Treating Customers Fairly (TCF) initiative. We've taken proactive steps to ensure our actions exceed the FSA's basic requirements including reviewing our legacy product range, incorporating a dedicated justification within our product design process and setting up usability testing of our financial promotions and literature, to name just some measures already put into place.
After that, we have a dedicated resource and a number of projects, supported by our senior managers and Executive board, to further evidence that TCF is at the very centre of what we do. We're happy to share our guiding principles as a demonstration of this commitment:
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We will strike a balance between the interests of Customers and their Advisers; and the Company and its Shareholders.
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We will provide Customers and their Advisers with information which is clear, fair and not misleading.
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We will deliver on the promises we make or have made.
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