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PRESS RELEASES

This document is dated July 2, 2013. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

The Power Of Independence: Lincoln Financial Group Video Explores How Americans Are Taking Charge
New Video Is the First in a Series of "M.O.O.D. on the Street" Multimedia Releases Planned Throughout the Year

RADNOR, PA., July 2, 2013 — Lincoln Financial Group (NYSE: LNC) released today the first video in its new "M.O.O.D. on the Street" series. Individuals featured in the debut shared their perspectives on a range of topics, including what financial independence means to them. The initial release—which can be viewed by visiting YouTube—included on-the-street interviews with people in Philadelphia, the birthplace of U.S. independence.

Lincoln Financial created the new series as a companion piece to the company's 2013 M.O.O.D. (Measuring Optimism, Outlook, and Direction) of America study. The research was released in May and focused on the attitudes and behaviors people have toward health, personal growth and finances.

"One of the ways that Lincoln Financial helps people take charge of their financial futures is through education," said Jamie DePeau, chief marketing officer for Lincoln Financial Group. "Launching the new series not only brings important topics to life, but it also creates another meaningful and engaging touchpoint with consumers."

Additional installments in the M.O.O.D. series will be released throughout the year. The content will be featured on Lincoln Financial's Facebook page and YouTube channel, as well as reside on the company's website and Chief Life Officer microsite.

For more information on the M.O.O.D. of American study, including companion materials Lincoln Financial has released as part of its outreach, please visit www.lincolnfinancial.com/clo.

About the M.O.O.D. of America
Results for the current M.O.O.D. of America poll (Measuring Optimism, Outlook and Direction) are based on an online survey conducted by Whitman Insight Strategies (WINS), on behalf of Lincoln Financial Group. The research was conducted in late March 2013, among 2,322 adults 18 years of age and older across the United States.

The margin of error is +/- 1.9% at the 95% confidence interval for the entire sample. The sample was weighted by gender, age, region, race and ethnicity. Demographic weighting targets are based on the 2010 U.S. Census figures for adults 18 years of age and older.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $186 billion as of March 31, 2013. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:


Media Contacts:
Michael Arcaro
484-583-1799
E-mail: Michael.Arcaro@LFG.com

Peter Beisser
484-583-1618
E-mail: Peter.Beisser@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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