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This document is dated October 30, 2013. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.

Innovative LincolnforLiving.com Acts As Library For Digital Tools

Radnor, PA, October 30, 2013 — Lincoln Financial Group (NYSE:LNC) today announced a new enhancement to its Lincoln for Living website that will enable employer clients, brokers and enrollment firm partners to share educational insurance benefit-related videos with their employees.

Lincoln for Living, an innovative website that was launched by Lincoln earlier this year, gives consumers access to a wide array of educational tools and resources that help people make sound benefit decisions — and can help protect their future.

In addition to offering consumers an inventive way to connect to their insurance benefits by using their lifestyle to guide benefit education, the website now acts as a video library for employers, brokers and enrollment firms. Lincoln for Living now offers a check-out process through which certain videos hosted on Lincoln for Living can now be embedded on to a third party website by following easy-to-understand integration code. The process is initiated by engaging a Lincoln point of contact (e.g. Sales Representative) and provided at no cost to all existing Lincoln's clients and partners.

The Lincoln for Living library includes:

  • A video collection, with 10 videos on product and work/life topics
  • Animated videos for an interactive learning experience

"Lincoln is committed to helping our clients and partners engage and educate employees so that they feel confident when selecting and using their benefits," said Bob Risk, senior vice president, Group Protection Sales and Distribution, Lincoln Financial Group. "This new enhancement enables our clients and partners to select videos that highlight the insurance benefits offered to their employee population, and embed those videos on their internal website or portal for easy viewing."

Lincoln for Living, which is available to the general population, was designed to help people take charge of their financial future. Visit the website today and start your compelling benefit learning journey. It's just a click away to see it yourself at LincolnforLiving.com.

Important Note: Certain limitations apply with respect to the video library. Only the product videos are available for check-out, additional tools on Lincoln for Living are not available for third-party site integration.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $189 billion as of June 30, 2013. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; employer-sponsored retirement plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.



For more information:

Media Contacts:
Anthony Campese
E-mail: Anthony.Campese@LFG.com

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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.