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PRESS RELEASES

This document is dated April 1, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

First Heartland Financial Joins Lincoln Financial

PHILADELPHIA, April 1, 2010 — Lincoln Financial Network (LFN), the marketing name for the retail sales and financial planning affiliates of Lincoln Financial Group, announced today the addition of First Heartland Financial Group, Inc. in Des Moines, Iowa. First Heartland Financial provides wealth creation and preservation services.

The decision by First Heartland to affiliate with Lincoln Financial was based largely on the alignment of shared core values.

"Much like that of Lincoln Financial, the vision and heart of First Heartland has always been 'Putting Clients Needs First.' We are excited as a company to have expanded our independence by partnering with Lincoln Financial, a financial institution that is based on integrity, strength and stability," said Jason Blomgren, President of First Heartland.

Bill Seawell, Sr. Vice President of Distribution for Lincoln Financial, said the affiliation reinforces Lincoln's commitment to quality growth.

"We are continuing to actively pursue quality financial services professionals and First Heartland has a long history of helping clients identify their goals, analyze their risk profiles and establish the right plans of action. The union is a perfect fit," said Seawell.

LFN represents one of the nation's top independent retail brokerage operations with approximately 7,600 financial services professionals. Lincoln's affiliated advisors have access to a full spectrum of products, services and in-house expertise.

About Lincoln Financial Network
Lincoln Financial Network is the marketing name for the retail sales and financial planning affiliates of Lincoln Financial Group and includes Lincoln Financial Advisors Corp. and Lincoln Financial Securities Corp., both members of FINRA and SIPC. Consisting of more than 7,600 representatives, career agents, and full-service financial planners throughout the United States, Lincoln Financial Network professionals can offer financial planning and advisory services, retirement services, life products, annuities, investments, and trust services to affluent individuals, business owners, and families.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $141 billion as of December 31, 2009. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contact:
Jeff VanPelt
603 226-5216
E-mail: MediaRelations@LFG.com





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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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