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This document is dated Aug 30, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Media Purchasing Big League Broadcasting's "790 THE ZONE"

ATLANTA, GA , August 30, 2010 — Lincoln Financial Media, owner of Atlanta radio station WSTR-FM (Star 94, 94.1 FM), announced today that it is purchasing the assets of Big League Broadcasting, the company that leased LFM's WQXI-AM frequency as Sports Radio "790 The Zone."

Founded in 1997 by current Co-Presidents Andrew Saltzman and Stephen "Steak" Shapiro, 790 The Zone has become an iconic brand in Atlanta sports radio and one of the country's leading sports talk outlets, with such successful shows as "Mayhem in the AM," which is simulcast on Comcast Sports South, "Pollack & Bell," and "The 2 Live Stews." The station is the home of Georgia Tech football and men's basketball, the Chick-fil-A Bowl, the sales arm of the Atlanta Falcons Radio Network, and the provider of sports content to CBS Atlanta television.

With the acquisition, senior management of 790 the Zone will remain in place while WSTR-FM Vice President/General Manager Rick Mack will be promoted to Sr. VP/GM and will oversee LFM's stations in Atlanta.

"The addition of 790 The Zone strengthens our Atlanta operations, and Rick is the perfect person to lead this new unified effort for us," said Don Benson, LFM President and CEO. "We're big believers in sports radio, with the success of our other properties in Denver and Miami. The Zone's veteran management team and roster of talented employees will give us an even stronger presence in the format."

"We've had a 50-yard line seat watching the growth of 790 the Zone over the years," said Mack. "It's certainly more than just a sports radio station — it's a strong marketing company that has become a remarkable story. And it makes a perfect fit with our strength here in Atlanta."

Andrew Saltzman will become VP/GM of WQXI-AM and report to Mack. Neal Maziar has been named Station Manager, and morning show personality Stephen "Steak" Shapiro also will serve as Station Brand Manager.

"We have accomplished a great deal as entrepreneurial broadcasters, and this acquisition allows 790 The Zone to compete at an even higher level," said Saltzman. "I am pleased with the development of this strategic partnership."

"It has been an incredible experience building Big League Broadcasting and 790 The Zone from scratch, and it's equally satisfying now to be part of one of the great radio companies in America," said Shapiro. "Big League and LFM has always made a ton of sense, and I'm thrilled to see it come to fruition."

About Lincoln Financial Media
Lincoln Financial Media Company, a wholly-owned subsidiary of Lincoln Life Insurance Company, owns and operates radio stations in Atlanta, GA (WQXI-AM, WSTR-FM); Denver, CO (KEPN-AM, KKFN-FM, KQKS-FM, KRWZ-AM, KYGO-FM); Miami, FL (WAXY-AM, WLYF-FM, WMXJ-FM); and San Diego, CA (KBZT-FM, KIFM-FM, KSON-FM, KSOQ-FM).

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Media Contact:
Rick Mack, Sr. VP/GM
Lincoln Financial Media Radio/Atlanta
404 261-2970
E-mail: MediaRelations@LFG.com



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Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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