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PRESS RELEASES

This document is dated September 8, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group Sponsors Profit Sharing/401k Council of America's National 401(k) Day

National 401(k) Day is September 10, 2010

PHILADELPHIA, September 8, 2010 — Lincoln Financial Group today announced it is sponsoring the Profit Sharing/401k Council of America (PSCA)'s National 401(k) Day, September 10, 2010. 401(k) Day is an annual comprehensive communication and education strategy campaign designed to help plan sponsors educate their plan participants about the many advantages of participating in an employer-sponsored defined contribution plan.

401(k) Day officially falls on September 10, 2010, but plan sponsors are encouraged to celebrate any day of the year that works best for their employees. Each year, PSCA creates an education campaign for plan sponsors to use, free of charge, with their employees that can be accessed at 401kday.org. This year's exciting program features communication campaigns targeted to three different generations of workers at different stops on their journeys to retirement. Each campaign includes a variety of posters, postcards, fliers and articles. Many of these materials are customizable and available in English and Spanish.

"For many working Americans, the only way they have to save for retirement is through an employer-sponsored retirement plan, like a 401(k) plan," said Chuck Cornelio, president, Defined Contribution, Lincoln Financial Group. "Just like your annual physical, we recommend plan participants meet with retirement consultants or financial advisors once a year to do an annual check up of your 401(k) plan or retirement savings plan," said Cornelio. "An easy way to remember is to schedule it around National 401(k) Day."

A 401(k) plan check up will help participants make sure investments are matched with risk tolerance while helping to stay on track with overall retirement goals. Here is a helpful 401(k) Plan Check Up Checklist with the top five things plan sponsors can remind participants to do today to help achieve their retirement funding goals:

  • If you're not enrolled, enroll today
  • Stay invested
  • Increase your contributions
  • Consolidate your assets
  • Avoid temptations to borrow against your plan

For more information about 401(k) Day materials, visit www.401kday.org or call PSCA at
312 419-1863.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $140 billion as of June 30, 2010. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance;
401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

About the Profit Sharing/401k Council of America
The Profit Sharing/401k Council of America (PSCA), a national, non-profit association of 1,200 companies and their six million employees, advocates increased retirement security through profit sharing, 401(k), and related defined contribution programs to federal policymakers. PSCA makes practical assistance available to its members with profit sharing and 401(k) plan design, administration, investment, compliance, and communication materials. PSCA, established in 1947, is based on the principle that "defined contribution partnership in the workplace fits today's reality." PSCA's services are tailored to meet the needs of both large and small companies with members ranging in size from Fortune 100 firms to small, entrepreneurial businesses.

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Media Contact:
Daniela Palmieri
484 583-2986
E-mail: MediaRelations@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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