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PRESS RELEASES

This document is dated September 13, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Charlie Armstrong Joins Lincoln Financial Group as Vice President, Brand Management

Philadelphia, September 13, 2010 — Lincoln Financial Group (NYSE:LNC) today announced that Charlie Armstrong has joined Lincoln Financial Group as Vice President, Brand Management effective immediately. Armstrong will direct the overall brand strategy for Lincoln Financial to enhance the company's corporate reputation and capitalize on its innovative and responsive product offerings and industry leading distribution model. Armstrong reports directly to Chief Marketing Officer Heather Dzielak.

"Because a strong brand is so critical to the long term success of any organization, we are committed to ensuring that the Lincoln Financial brand experience sets us apart in the marketplace, said Dzielak. "We are excited to leverage Charlie's extensive experience as a creative strategist to take our brand program to new heights."

Armstrong joins Lincoln Financial with more than 25 years of brand management and market research experience in the agency community and within the financial services sector. Most recently, he was the Senior Director of Advertising and Global Branding at AIG where he was responsible for all AIG corporate advertising and branding, including leading creative development, all branding research, brand sponsorships and media. Prior to AIG, Armstrong was a Senior Partner at Ogilvy and Mather, where he led the agency team working the AIG account. Armstrong holds a BA from Cornell University.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $140 billion as of June 30, 2010. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance;
401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contact:
Lauren Pryzbylkowski
484 583-6249
E-mail: MediaRelations@LFG.com





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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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