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PRESS RELEASES

This document is dated September 21, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group Supports Life Insurance Awareness Month

Individual and Group Life Insurance Helps Protect Financial Futures

PHILADELPHIA, September 21, 2010 — To help raise public awareness of the need for life insurance protection, Lincoln Financial Group is supporting Life Insurance Awareness Month for the month of September in conjunction with The Life and Health Insurance Foundation for Education (LIFE) — a nonprofit organization dedicated to helping consumers make smart insurance decisions to safeguard their families' futures.

"We're committed to raising awareness and helping educate Americans about the value of life insurance — it should form the foundation of any financial plan," said Mark Konen, President, Insurance & Retirement Solutions. "For more than 100 years, our flexible life insurance solutions have been helping our customers protect their lifestyles and face their financial futures with confidence."

"Life insurance benefits can help grieving loved ones by addressing the financial burdens that the sudden loss of a wage-earner can bring to a family," said Sandra Callahan, Senior Vice President, Group Protection Operations. "It can make the critical financial difference for people facing credit card bills, outstanding loans, even a mortgage. It also can help ensure children have the opportunity to go to college or help fund a secure retirement for the surviving spouse."

"Life insurance can also offer a powerful way to maximize assets and help people accomplish more with their resources," added Michael Burns, Senior Vice President, Individual Life Product Management. With tax advantages and flexible options, life insurance can also help provide financial protection for a business, provide supplemental retirement income, and can offer efficient wealth transfer solutions.

Lincoln is a supporter of LIFE, a group of prominent financial industry and advocacy organizations that have joined together to raise public awareness of the need for comprehensive financial planning. The main topics LIFE addresses in its educational efforts are life, disability, long-term care and health insurance with the goal of helping consumers better understand these products and where they fit within their overall financial plans. In partnership with LIFE, Lincoln Financial is helping to raise awareness of Life Insurance Awareness Month in September. Additional educational materials and resources, tips and interactive tools can be found online at www.LincolnFinancial.com or at http://www.lifehappens.org/wondersoflife.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $140 billion as of June 30, 2010. Through its affiliated companies (The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, New York), Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Heidi St. Jean
860 466-1759
E-mail: MediaRelations@LFG.com

Sol Kovach
336 691-4999
E-mail: MediaRelations@LFG.com





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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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