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This document is dated September 24, 2010. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group's TPA Relationship Management Unit Explanding Workshop Program into 2011

PHILADELPHIA, September 24, 2010 — Lincoln Financial Group TPA Relationship Management, a unit of Lincoln Financial Group (NYSE:LNC), said it is expanding its third party administrator marketing workshops into 2011, based on the success of its 2010 series and feedback received from participants.

The workshops, designed by LFG in conjunction with KK & Company, a strategic planning, marketing and business development firm, focus on helping TPAs more efficiently build comprehensive and timely strategic marketing and sales plans, among other objectives.

"The TPA community is an important part of Lincoln's business, and plays a vital role in our defined contribution strategy," said Fred Bloodgood, vice president and director of TPA relationship management. "We are constantly assessing the marketplace to develop new tools and programs to help our TPA partners meet a wide range of objectives," he said.

In 2010, 15 TPA firms participated in 5 workshops. Indicative of the value of the workshops, many TPAs emphasized how the program helped change their business model to enhance sales and operational efficiencies, Bloodgood said.

"Lincoln's TPA workshop was a valuable experience and enabled me to set a formal marketing program that meets my specific needs," said Bob Chin, president of Abacus Benefit Consultants, Inc., Cranston RI. I'd recommend this program to my peers who think about the ideas but, never have the time to analyze their strategic planning. I found Lincoln's approach to be logical and easy to follow. The individual coaching enabled me to focus on strategic initiatives tailored to my company's goals" said Chin.

"In advance of each of the 2010 workshops, TPAs were interviewed to determine their specific needs. That information was used to ensure each TPA workshop was customized. In addition, we took into account the operational and configuration differences of each TPA firm," Bloodgood said.

For additional information, please contact Adrianne Muntian of the TPA Relationship Management Team at: 260 455-0583.

About KK & Company
KK & Company provides strategic planning, marketing, and business development for financial services and health care organizations. Creating customized solutions that deliver a unique and profitable competitive advantage, KK & Company's specialized knowledge of wealth accumulation, retirement income, wellness and employer markets help some of the world's most prestigious institutions understand and meet their customers' needs.

About Lincoln Financial Group TPA Relationship Management
TPA Relationship Management provides services that help third party administration (TPA) firms and LFD wholesalers identify, develop, and maintain a productive working partnership between Lincoln Financial Group and TPAs. Through the integration of Lincoln's service platforms, TPAs can maximize operational efficiencies.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $140 billion as of June 30, 2010. Through its affiliated companies (The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, New York), Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Eric Samansky
484 583-1431
E-mail: MediaRelations@LFG.com





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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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