Donna MacFarland Joins Lincoln Financial Group as Defined Contribution Marketing Director
PHILADELPHIA, October 27, 2010 — Lincoln Financial Group (NYSE:LNC) today announced that Donna MacFarland has joined the company as Marketing Director for the Defined Contribution business. MacFarland will oversee all marketing efforts for Lincoln Financial's employer-sponsored retirement plan products and services.
"At a time when retirement savings concerns are top of mind, Lincoln continues to make significant investments in the Defined Contribution business to capitalize on the growing need for retirement savings solutions," said Chuck Cornelio, president of Defined Contribution, Lincoln Financial Group. "Donna's expertise in developing customer-focused business and marketing strategies will help fuel our growth in this area and enhance the strategic marketing of our products and services."
MacFarland comes to Lincoln with more than 25 years of experience in financial services and retirement plan sectors. Prior to her role at Lincoln, she was founder and president of Symphonic Marketing, LLC, an organization focused on partnering with companies to drive growth through insights generation and marketing planning. MacFarland also held leadership roles at The Vanguard Group including head of Institutional Retirement Plans Marketing where she managed a cross-functional innovation team in the Retirement Plans business line developing a new business model serving both plan sponsor and participant segments. MacFarland is also an author, guest lecturer and professional speaker on financial services and marketing topics, and holds an MBA and BS from the University of Connecticut.
About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $140 billion as of June 30, 2010. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.