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PRESS RELEASES

This document is dated May 10, 2011. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Director Now Exclusively Available for New Sales Through Service Model Supported by TPA Channel

PHILADELPHIA, May 10, 2011 — Lincoln Financial Group today announced that its Lincoln DirectorSM group variable annuity-based retirement solution will be available for new sales exclusively through a service model supported by the Third-Party-Administrator (TPA) channel. The Lincoln DirectorSM solution will continue to offer plan sponsors fiduciary assistance, employee retirement education and communications, and additional opportunities for plan enhancements through value-added services.

"Lincoln's Defined Contribution business, underscored by more than 50 years of retirement product innovation, recognizes the differing needs of each business segment and has tailored its product strategies accordingly," says Eric Levy, Head of Products, Defined Contribution. "While TPA exclusivity for Lincoln DirectorSM is the ideal model for the micro-to-small markets, we will continue to offer a suite of competitive, full-service solutions that address the needs of the mid-and-large end of the market."

TPAs offering Lincoln DirectorSM can rely on an ongoing partnership with Lincoln that couples superior relationship and account management support with excellent customer service. As a plan provider, Lincoln Financial's offering also features fiduciary support, powerful funds management, leading accumulation strategies and an easy-to-do-business-with approach. Current Lincoln DirectorSM full-service retirement plan cases will not be affected by the change.

The Lincoln DirectorSM investment lineup offers a broad range of investment options from leading investment managers, providing plan participants with an opportunity to choose from 90 investment options from 15 fund families. The program also offers a range of innovative distribution options, including Lincoln's patented i4LIFE® Advantage solution that ensures a lifetime of income, with a minimum guarantee and control over assets.

"We recognize the value our TPA partners bring to our smaller case clients and are thrilled to enhance our relationship with them through the shift in distribution," said Fred Bloodgood, TPA Management, Lincoln Financial Distributors.


Group variable annuity contracts are issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, on contract form #19476 (and state variations thereof), distributed by Lincoln Financial Distributors, Inc.

In New York, contracts are issued by Lincoln Life & Annuity of New York, Syracuse, NY on contract form #19476NY-A.

The i4LIFE Advantage (rider forms I4LA-EMG and I4LA-EMI) is available on contracts issued by The Lincoln National Life Insurance Company only and is not available in New York.

Contractual obligations are backed by the claims paying ability of the issuing company.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $162 billion as of March 31, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:

Daniela Palmieri
Lincoln Financial Group
484-583-2986
E-mail: MediaRelations@LFG.com




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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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