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PRESS RELEASES

This document is dated September 21, 2011. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group Goes Online For Life Insurance Awareness Month

PHILADELPHIA, September 21, 2011 — September is Life Insurance Awareness Month, and Lincoln Financial Group is supporting the effort to help raise public awareness of the need for life insurance protection.

"The importance of life insurance can't be overstated," said Mark Konen, President, Insurance and Retirement Solutions for Lincoln Financial Group. "Whether it's individual, group, universal or term life insurance, it provides a measure of stability and protection to help people stay in control of their financial futures."

Lincoln Financial's awareness efforts are taking several approaches. This year, Life Insurance Awareness Month comes on the heels of Lincoln's introduction of the new Lincoln LifeReserve® Indexed UL (2011) indexed universal life product. Lincoln is focused on educating advisors and clients on this product that, in addition to providing valuable insurance protection, is designed to accumulate cash values that can help clients minimize risk with the upside of account growth potential for retirement, college funding and other expenses.

Lincoln is also using social media to educate people on the importance of life insurance. Through its Facebook page (www.facebook.com/lincolnfinancialgroup), Lincoln has committed to posting statistics, research and links to helpful information about individual and group life insurance, long-term care and retirement planning throughout September and beyond.

Lincoln Financial also supports the Life and Health Insurance Foundation for Education (LIFE), a group of prominent financial industry and advocacy organizations that address life, disability, long-term care and health insurance with the goal of helping consumers better understand these products and where they fit within their overall financial plans. Additional educational materials and resources, tips and interactive tools can be found online at www.LincolnFinancial.com or at www.lifehappens.org/wondersoflife.

Lincoln LifeReserve® Indexed UL (2011) is issued on policy form UL5062 and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN. Products and features are subject to state availability. Limitations and exclusions may apply. Not available in New York.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $164 billion as of June 30, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life and disability insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Ed Dunn
484 583-8073
E-mail: MediaRelations@LFG.com

Sol Kovach
336 691-4999
E-mail: MediaRelations@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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