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PRESS RELEASES

This document is dated November 15, 2011. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group Earns High Scores from New Mid/Large Market Retirement Plan Clients in Post-Implementation Survey

PHILADELPHIA, November 15, 2011 — Lincoln Financial Group (NYSE:LNC) today announced it earned outstanding satisfaction scores from new mid-to-large market plan sponsor clients in a post-implementation survey conducted by Chatham Partners, an independent research firm.

The survey, conducted during the first half of 2011, measured new clients' satisfaction with the implementation experience after transitioning to Lincoln. Implementation services were rated on a 7-point scale in which "6" and "7" represent the highest levels of satisfaction. Chatham assigns a "best in class" rating to categories in which more than 85% of respondents provide a "6" or "7" score.

Respondents in most areas gave Lincoln's services top scores, including the key categories of overall satisfaction, overall management of the implementation process, and overall satisfaction with Lincoln's implementation personnel.

"The implementation process is a critical first step to building lasting relationships with our clients," said Linda Jacobsen, Senior Vice President, Retirement Plan Services. "These scores illustrate that new clients feel confident in the service and expertise they've received from Lincoln and reinforce that they've made the right decision in choosing us as a provider."

Beyond the results, Lincoln also exceeded the proprietary Chatham Partners implementation benchmark in most categories including:

  • Overall satisfaction
  • Management of installation
  • Flexibility
  • Frequency and quality of contact
  • Responsiveness
  • Understanding of plan at go-live
  • Proactive approach

"Lincoln Financial has taken impressive steps this year to improve in several key areas of its Client Implementation program," said Peter Starr, president of Chatham Partners." The results are a testament to Lincoln's dedication to executing a superior client experience."

About Chatham Partners
Chatham Partners provides multi-client research studies, customized market research, and strategy consulting services that help businesses understand the explicit, implicit, and latent needs of clients and prospects. Our fact-based analysis and recommendations enable organizations to improve sales processes, client service/retention, product/service offerings, and market perceptions.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $153 billion as of September 30, 2011. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Daniela Palmieri
484 583-2986
E-mail: MediaRelations@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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