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PRESS RELEASES

This document is dated August 14, 2012. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Consumers Shared Life Experiences On Facebook To Show Lincoln Financial Group How They "Take Charge"
Company Announces Five Winners of Inaugural Chief Life Officer Facebook Photo Contest

PHILADELPHIA, August 14, 2012 — Lincoln Financial Group (NYSE:LNC) announced today the five winners of its first-ever Facebook photo contest. As part of the contest, Facebook users from across the country were invited to submit photos to Lincoln's Facebook page that showcased a moment in time when they took charge of their lives, capturing the essence of the company's Chief Life Officer brand campaign. The top five winning entries were then chosen by way of a voting process open to all Facebook users.

"We were excited by the expression and the enthusiasm of voters and participants alike," said Charles Armstrong, vice president and head of Brand Management for Lincoln Financial Group. "Yet as unique as each of the entries were, there is a common thread of living life to the fullest and appreciating what is most important, which is the core of the Lincoln brand."

The top five participants who received the most votes were:

  • Diana Castro as the "Chief Grandma/Caretaker Officer"
  • Stefanie Senkiw as the "Chief Serial Adopter Officer"
  • Danielle Long as the "Chief Work-Life Balance Officer"
  • Dwayne Berry as the "Chief Fight Night Officer"
  • Joe Wheeler as the "Chief Mud Running Tour Officer"

The five winners each received a new iPad®. Additionally, all other entrants received a Lincoln Financial "Chief Life Officer" mug. The contest was open from May 16 to May 28 of this year, with all Facebook users then being able to vote on their favorite entries through June 11.

To view the winning photos, as well as all other entries, please visit the "Chief Life Officer" photo contest page on Facebook. For more information on Lincoln Financial's "Chief Life Officer" campaign, please visit www.lincolnfinancial.com/clo.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $168 billion as of June 30, 2012. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Michael Arcaro
484-583-1799
E-mail: Michael.Arcaro@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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