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PRESS RELEASES

This document is dated August 20, 2012. It may not be accurate after such date and LNC does not undertake to update or keep it accurate after such date.
   
 

Lincoln Financial Group Launches Variable Universal Life Product Combining Lifetime Protection With Upside Potential
Lincoln VULONE (2012) well suited for single and short-pay scenarios.

RADNOR, PA, August 20, 2012 — Lincoln Financial Group (NYSE:LNC) today announced its next generation of Lincoln VULONE (2012), a variable universal life insurance product. Issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, Lincoln VULONE can provide a guaranteed lifetime death benefit that can help financially protect clients' loved ones, along with the potential to build market-driven cash values, which can serve as a source of supplemental income.

Lincoln VULONE 2012 features a competitive pricing structure for various premium scenarios, including those in which premiums are paid in five years or less.

"Our latest VULONE product balances a lifetime death benefit feature with cash value potential, allowing policy holders to build a financial legacy for beneficiaries, while providing the fiscal flexibility to keep pace with life's changes," said Michael Burns, senior vice president, Life Solutions, Lincoln Financial Group. "This combination of guaranteed lifetime protection and cash value potential provides a strong option to advisors and their clients in a time when traditional guaranteed solutions are being pressured by today's low interest rates. VULONE 2012 reflects Lincoln's ongoing commitment to building a diversified Life product portfolio that positions the company to deliver on any client need in any market environment."

Lincoln VULONE is the first Lincoln product available with the new Lincoln LifeEnhanceSM Accelerated Benefits Rider (ABR). Available at issue for an additional cost to qualified purchasers, the Lincoln LifeEnhanceSM ABR is designed to provide access to tax-advantaged funds in the event of an unexpected permanent chronic or terminal illness. In cases of permanent chronic illness, clients can access up to 100 percent of the gross death benefit at the time of claim through payments. For terminal illness, policy holders can access 50 percent of the death benefit up to a maximum of $250,000.

Lincoln VULONE also offers the potential to enhance benefits based on positive market performance. If the policy cash value reaches a pre-determined threshold, clients can choose to stop paying premium early, and/or access their excess policy cash value growth for income, without impacting the guaranteed death benefit.

"Our next generation VULONE product is the latest example of the timely solutions that Lincoln provides advisors to meet their clients' needs," said Tom Tooley, head of Lincoln's Insurance Solutions Distribution. "In these uncertain times, the ability to offer clients financial security and flexibility in a single solution is very compelling and that's precisely what this product does. This type of innovation underscores our commitment to helping our advisors succeed."

As part of the more than 70 investment choices available with Lincoln VULONE, clients can select the LVIP Protected Profile Funds. These funds employ capital protection and risk management techniques designed to help minimize loss during market downturns, so that clients can remain invested to capture upside potential and reduce volatility. While the results are not guaranteed, the funds' portfolio managers continually review and adjust each fund's overall asset allocation, providing a low-maintenance investment option for clients.

Lincoln VULONE is available in most states through Lincoln's network of distribution partners.

Disclosure
THE LVIP PROTECTED PROFILE FUNDS ARE NOT GUARANTEED OR INSURED BY LINCOLN OR ANY OTHER INSURANCE COMPANY OR OTHER ENTITY. THE FUNDS ARE NOT FDIC-INSURED, ARE NOT GUARANTEED BY ANY BANK AND MAY LOSE VALUE.

THE PROTECTION STRATEGY USED BY THE FUNDS IS SEPARATE AND DISTINCT FROM ANY ANNUITY OR INSURANCE CONTRACT RIDERS OR FEATURES.

With any VUL product, certain fees and costs are involved, including monthly cost of insurance, administrative expense and premium load charges, as well as daily charges on assets invested in the variable subaccounts for mortality and expense risk, and asset management fees. Please consult the prospectus or ask your financial advisor for more detailed information.

Lincoln VULONE 2012 is issued on policy form LN696, with optional rider form number LR630 and state variations by The Lincoln National Life Insurance Company, Fort Wayne, IN, and distributed by Lincoln Financial Distributors, Inc., a broker/dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. Contractual obligations are backed by the claims-paying ability of The Lincoln National Life Insurance Company.

Policy values will fluctuate and are subject to market risk and to possible loss of principal. The policy and riders have exclusions, limitations, and/or reductions, and the policy, features and riders including benefits, exclusions, limitations, terms, and definitions, may vary by state. Not available in New York.

Lincoln variable universal life insurance is sold by prospectus. Carefully consider the investment objectives, risks, and charges and expenses of the policy and its underlying investment options. This and other important information can be found in the prospectus for the variable universal life policy and the prospectus for the underlying investment options. Prospectuses are available upon request and should be read carefully before investing or sending money. For a current prospectus, please call 800 444-2363 or go to www.LincolnFinancial.com.

About Lincoln Financial Group
Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE:LNC) and its affiliates. With headquarters in the Philadelphia region, the companies of Lincoln Financial Group had assets under management of $168 billion as of June 30, 2012. Through its affiliated companies, Lincoln Financial Group offers: annuities; life, group life, disability and dental insurance; 401(k) and 403(b) plans; savings plans; and comprehensive financial planning and advisory services. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit www.LincolnFinancial.com.

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For more information:

Media Contacts:
Jay Russo
860-466-1324
E-mail: Jay.Russo@LFG.com


Eric Samansky
484-583-1431
E-mail: Eric.Samansky@LFG.com



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Hello future.
Lincoln Financial Group is the marketing name for Lincoln National Corporation and insurance
company affiliates, including The Lincoln National Life Insurance Company, Fort Wayne, IN,
and in New York, Lincoln Life & Annuity Company of New York, Syracuse, NY. Variable products
distributed by broker/dealer-affiliate Lincoln Financial Distributors, Inc., Radnor, PA. Securities
and investment advisory services offered through other affiliates. Explore Lincoln.



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