Advertising and sponsorships

Lincoln Financial has long embraced optimism and confidence, empowering our customers to take charge of their financial future. The "Responsibility of Love" encourages everyone to provide for and protect those who mean the most. Because this is what you do for people you love. Welcome to the “Responsibility of Love.”

Responsibility of Love - TV

Our television commercials portray real people in real relationships.  Each one celebrates small but powerful moments of love captured in elegant, emotional black and white photography and complemented by the classic song “Love me Tender.”

Precious few :60

It’s for only a precious few that we’re willing to do whatever it takes. This :60 commercial features a series of vignettes that highlight how we each provide for and protect those we love.

responsibility of love precious few 30 second
Precious few :30

It’s for only a precious few that we’re willing to do whatever it takes.  This commercial features a series of vignettes that highlight how we each provide for and protect those we love.

responsibility of love all in30 second
All in :30

Love is commitment. This commercial illustrates the devotion two parents have to their kids - and each other – during the nightly circus that is bedtime.

responsibility of love diner 30 second
Diner :30

For those we love, we do the extraordinary every day. In this commercial, a son treats his father to lunch, reminding us that even small gestures of love can be powerful.

Responsibility of Love - Print

The print work, like the TV, showcases real people in real relationships, through simple black and white portraits.  Each piece captures an authentic moment of love, trust and connection.

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We can like many but we are driven, compelled, even genetically encoded to love only a precious few. But it's for those precious few that we have to be willing to do so very much.

Lincoln Financial Field®

Lincoln Financial Field is a Philadelphia landmark and home to the Philadelphia Eagles. We’re proud to be part of the Eagles’ legacy and share in the lives of our community on game day and every day.

lincoln financial field

Team Glas - Mount Everest 2016

Jeff Glasbrenner is an American Paralympian. This year, his goal is to become the first recorded American amputee to successfully climb Mount Everest. We're proud to help Jeff take charge. Learn more about Jeff’s journey to the top.

  
jeff glas journey to the top