Advertising and sponsorships
Responsibility of Love
Lincoln Financial Group has long embraced optimism and confidence, empowering our customers to take charge of their financial future. Our campaign asks, “Who are you responsible for?” A powerful question that taps into the hearts and minds of anyone who hears it, forcing us to question if our loved ones (and ourselves) are being taken care of to the best of our abilities. No matter who it is, Lincoln is here to help you fulfill all the responsibilities that come with love.
Who are you responsible for? "Picture"
Whether it’s your family, your business or another loved one, life insurance can help ensure they’re well taken care of, no matter what.
Who are you responsible for? "Elevator"
No matter when you retire, your income doesn’t have to stop flowing. Lincoln can help ensure you and your loved ones receive money every month of your retirement, guaranteed.
Who are you responsible for? "Laces"
Regardless of who you’re responsible for, making your own plans for retirement doesn’t have to mean sacrificing the care of your aging loved ones.
Who are you responsible for? "Cake"
Planning for a comfortable retirement doesn’t have to be an uncomfortable thought. Lincoln’s retirement solutions can help you retire on your terms.
Jeff Glasbrenner’s Journey to the Top
Jeff Glasbrenner is an American Paralympian. In 2016, he became the first American amputee to successfully climb Mount Everest. Now, he’s working toward his goal of completing the Explorers Grand Slam. We're proud to help Jeff take charge. Check out this column from Jeff to learn more about his “journey to the top.”