Advertising and sponsorships

Lincoln Financial Group has long embraced optimism and confidence, empowering our customers to take charge of their financial future. The "Responsibility of Love" encourages everyone to provide for and protect those who mean the most. Because this is what you do for people you love. Welcome to the “Responsibility of Love.”

Responsibility of Love - TV

Responsibilities of love "Diner"

Taking care of your loved ones doesn’t have to mean putting your own financial future aside.

Responsibilities of love "Baby proof"

When it comes to protecting your family’s future, no detail is too small. 

Responsibilities of love "Train station"

Going the extra mile for your loved ones should never get in the way of your plans for retirement.


Responsibility of Love - Print

The print work, like the TV, showcases real people in real relationships, through simple black and white portraits.  Each piece captures an authentic moment of love, trust and connection.

We can like many but we are driven, compelled, even genetically encoded to love only a precious few. But it's for those precious few that we have to be willing to do so very much.


Lincoln Financial Field®

Lincoln Financial Field is a Philadelphia landmark and home to the Philadelphia Eagles. We’re proud to be part of the Eagles’ legacy and share in the lives of our community on game day and every day.

lincoln financial field

Team Glas - Mount Everest 2016

Jeff Glasbrenner is an American Paralympian. Last year, he became the first recorded American amputee to successfully climb Mount Everest. We're proud to help Jeff take charge. Learn more about Jeff’s journey to the top.

jeff glas journey to the top