Keys to maximizing enrollment

Today’s employee-driven benefits landscape comes with many advantages — and disadvantages. Employees have a multitude of options. But they have a multitude of important decisions to make about their financial future.

Lincoln research helps brokers and employees understand what employees are considering and prioritizing when it comes to selecting employee benefits. We provide three key strategies that can help maximize employee participation, and guide employees toward making the benefit decisions that help them meet their financial goals.


An in-depth study

This paper uses primary research from Lincoln as well as other industry sources to provide an in-depth exploration of how employees view their financial future, and their level of knowledge when it comes to the role employee benefits play in planning that future. Three strategies give practical suggestions on how to approach and communicate effectively with employees about employee benefits.  Read the full white paper.



A quick and visual overview

Review the three main challenges employers face and the strategies they can employ to help employees understand their benefit choices.  View the infographic.


Insurance products are issued by The Lincoln National Life Insurance Company (Fort Wayne, IN), which does not solicit business in New York, nor is it licensed to do so. In New York, insurance products are issued by Lincoln Life & Annuity Company of New York (Syracuse, NY). Both are Lincoln Financial Group® companies. Product availability and/or features may vary by state. Limitations and exclusions apply.

Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Affiliates are separately responsible for their own financial and contractual obligations.