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Attract and retain the right employees

Life insurance can play an important role in protecting your business.

You can use life insurance in a strategy to recruit and retain top talent. Your policy can cover the expenses associated with the death of a key employee, or help ensure that your business continues to the next generation.

Top concerns of business owners

  • Retain, reward, recruit

    In a tightening job market, it’s more difficult to attract and retain the top talent. Life insurance can be part of cost-efficient strategies that reward key employees for exceptional performance, while providing a supplemental source of retirement.

    See a case study

  • Key person coverage

    How can you cover the loss of your most valuable asset your key employees? Life Insurance can replace lost capital due to a key employee’s death, fund recruitment and training, or provide access to cash to help settle expenses.

    See a case study

  • Business transition

    Who will take over your business in the event of your death, disability or retirement? Now you can ensure that your business continues into the future and help establish a fair market value for the next generation.


    See a case study

  • Five essential strategies

    As a business owner, you need to focus on growing your business. Discover strategies that can help your business prosper now and into the future.


    See a case study

Attract top talent video
Attract and retain top talent

Life insurance can be used to fund strategies that attract, retain or reward key employees for exceptional performance. These strategies can provide meaningful supplemental retirement income for owners and selected employees*

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Getting coverage should be easy.

Lincoln offers a streamlined, easy process with great customer service.

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*Distributions are taken through loans and withdrawals which reduce a policy’s cash surrender value and death benefit and may cause the policy to lapse. Loans are not considered income and are tax-free. Withdrawals and surrenders are tax-free up to the cost basis, provided the policy is not a modified endowment contract (MEC). A MEC policy is one in which the life insurance limits exceed certain high levels of premium, or the cumulative premium payments exceed certain amounts specified under the Internal Revenue Code. For policies that are MECs, distributions during the life of the insured, including loans, are first treated as taxable to the extent of income in the contract, and an additional 10% federal income tax may apply for withdrawals made prior to age 59½.