Lincoln Financial took over a restaurant to get unsuspecting families to have meaningful financial conversations.
Now You're Talking
47% of Americans surveyed struggle to talk about finances with loved ones.1
A financial plan is too important to be left unspoken. We created The (Un)Spoken Plan to help get loved ones talking about their long-term financial plans. Because we believe the more people talk, the better they can plan, protect and retire.
Lincoln Financial took over a restaurant to get unsuspecting families to have meaningful financial conversations.
We took over a restaurant, added hidden cameras, changed up the menu and gave unsuspecting families only one way to pay for their meal — by having a meaningful financial conversation with one another.
We invited unsuspecting people to call a loved one on the spot and face a financial conversation they're been avoiding.