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The (Un)Spoken Plan

47% of Americans surveyed struggle to talk about finances with loved ones.1

 

A financial plan is too important to be left unspoken. We created The (Un)Spoken Plan to help get loved ones talking about their long-term financial plans. Because we believe the more people talk, the better they can plan, protect and retire.

 

Lincoln Financial took over a restaurant to get unsuspecting families to have meaningful financial conversations.

Lincoln Financial took over a restaurant to get unsuspecting families to have meaningful financial conversations.


We took over a restaurant, added hidden cameras, changed up the menu and gave unsuspecting families only one way to pay for their meal — by having a meaningful financial conversation with one another. 

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Lincoln Financial took over a restaurant to get unsuspecting families to have a meaningful conversation about long-term care planning. 
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Lincoln Financial took over a restaurant to get unsuspecting families to have meaningful conversations about their plans for retirement.

We invited unsuspecting people to call a loved one on the spot and face a financial conversation they're been avoiding.


We invited unsuspecting people to call a loved one on the spot and face a financial conversation they’ve been avoiding.

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Watch unsuspecting people call loved ones on the spot to face a conversation they've been avoiding about their workplace benefits.
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Watch unsuspecting people call loved ones on the spot to face a conversation about whether or not they will outlive their savings in retirement.


   
     

1 2019 online survey of 1,380 US consumers 18+ by Toluna research in partnership with FCB New York and Lincoln Financial Group. To request the research, call 844-752-2344.