Lincoln Financial Network is the marketing name for the distribution channels of Lincoln Financial Group that delivers personalized support and services to help financial professionals and a network of general agents build professional practices.
Whether you want to run a fully independent practice, or rely on us for more integrated broker/dealer services, our network gives you the infrastructure to help manage, regulate and grow your practice. You have the flexibility to build your ideal practice through our multiple affiliation options and four channels: Lincoln Financial Advisors, Lincoln Financial Securities, General Agency, and Agency Building General Agency.
Our commitment to you
We will help you build a business of your own, but you will never be on your own. When you join Lincoln Financial Network, you choose more than our well-respected name. You join:
- A firm with more than a century of experience
- A network of more than 8,000 financial services professionals
- A broker-dealer ranked in the top 5 for number of reps and revenue1
Elite sales and service process
If you run a fee-based practice, or want to, our Elite Advisor’s Sales and Service Process can help you implement your clients’ plans with the objectivity and attention they deserve. We employ a seven-step sales and service process with clients that covers prospecting, building a strategy, implementation, and ultimately, client reviews.
Open architecture and service culture
We put you in charge every step of the way. Our commitment to delivering an open architecture model gives you access to products and services from highly rated and recognized companies. And we put our namesake’s character to work through our Serve First, Last and AlwaysSM culture that emphasizes our advisors’ dedication to helping clients put their financial affairs in the appropriate order.
The Lincoln difference
We are dedicated to providing support and an environment in which you can develop essential client relationships and build a successful, thriving practice. Learn what your peers have to say about us below.
Lincoln’s culture and service philosophy
Lincoln’s unique culture and Serve First, Last and AlwaysSM philosophy are key benefits for our advisors.
1 Investment News, cited 02/05/2015. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit the Investor Relations section of www.LincolnFinancial.com.