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Our culture

At Lincoln, we empower expertise for representatives, agents and planners to deliver the most independent, comprehensive financial advice.

A commitment to choice and you

Lincoln Financial Network is a strong and committed partner. We're dedicated to providing solutions and strategies that help you secure your clients’ financial futures.

True independence
Independence means having the ability to run your business on your terms. We have no production requirements or proprietary pressures. Our commitment to delivering an open architecture solution gives you access to products and services from highly rated and recognized companies.
Client-focused culture
We know your clients come first. As a partner in your success, we aim to ensure you have what you need to effectively build and manage wealth for your clients.
Open architecture
You’re empowered to recommend products and services from not only affiliates of Lincoln Financial, but also from other highly rated companies.
Best-in-class business model
You can choose between solutions that support multiple business models ­­­­– including operating as an independent registered representative, an investment advisor representative (IAR) or general agent.
Better service for you and your clients
Lincoln is dedicated to a culture of continuous improvement in providing you with exceptional service and support. Service is a cornerstone of our business and an integral part of our commitment to be a partner of choice for you as you serve in your clients’ best interests.
Empowering your expertise starts here

Learn more about who we are and how you can build and develop your practice your way with access to a strong support system, resources, and culture.

Join Lincoln Financial Network