Clients are the most important part of your business. If you can only focus on one marketing effort this year, focus on nurturing your existing relationships with client appreciation.
Looking for a few ideas? Show your appreciation with these three tips:
- Request referrals during client appreciation events.
Sponsor a client appreciation event by sending them a “How are we doing?” invitation. Ask them to bring referrals to the event or provide a referral name/introduction to you. The sooner you perform and follow up on these activities, the sooner you’ll see results.
- Host an event at a minor league sporting venue.
Find a minor league sporting event in your area that plays at a stadium or facility with room for special events. Invite your clients, prospects and their families to join you for dinner or a late lunch prior to the game. It’s a great way to meet prospects and extended family of current clients in a relaxed setting.
- Send magazine subscriptions to your best prospects.
Send your top 10 to 15 prospects a complimentary subscription to your favorite business or lifestyle magazine. Consider a lifestyle magazine if you’re aware of any special interests. This can truly make an impression, as they will think of you every month when they receive their issue.
Want more tips and strategies?
Get more tips for showing clients your appreciation by reading Market Smarter.