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About Lincoln

Financial Network


Lincoln Financial Network delivers personalized support and services to help financial professionals and a network of general agents build professional practices. 

Whether you want to run a fully independent practice, or rely on us for more integrated broker/dealer services, our network gives you the infrastructure to help manage, regulate and grow your practice. You have the flexibility to build your ideal practice through our multiple affiliation options and four channels – Lincoln Financial Advisors, Lincoln Financial Securities, General Agency and Agency Building General Agent. Further, our affiliation with Lincoln Financial Group can provide depth, stability, financial strength and significant resources to you and your clients.

Our commitment to you

We will help you build a business of your own, but you will never be on your own. When you join Lincoln Financial Network, you choose more than our well-respected name. You join:

  • A firm with more than a century of experience
  • A network of more than 8,000 financial services professionals
  • Our broker-dealers, ranked in the top five for number of reps and revenue1
You also join a company whose enduring legacy of honesty, integrity and responsibility are the commitments we make to you and your clients every day.

Elite sales and service process

If you run a fee-based practice, or want to, our Elite Advisor’s Sales and Service Process can help you implement your clients’ plans with the objectivity and attention they deserve. We employ a seven-step sales and service process with clients that covers prospecting, building a strategy, implementation, and ultimately, client reviews.

Open architecture and service culture

We put you in charge every step of the way. Our commitment to delivering an open architecture model gives you access to products and services from highly rated and recognized companies. And we put our namesake’s character to work through our Serve First, Last and AlwaysSM culture that emphasizes our advisors’ dedication to helping clients put their financial affairs in the appropriate order.

The Lincoln difference

We are dedicated to providing support and an environment in which you can develop essential client relationships and build a successful, thriving practice. Learn what your peers have to say about us below.


Culture and service
Lincoln’s culture and service philosophy

Lincoln’s unique culture and Serve First, Last and AlwaysSM philosophy are key benefits for our advisors.


1 Investment News, cited 02/05/2015. For more information, including a copy of our most recent SEC reports containing our balance sheets, please visit the Investor Relations section of www.LincolnFinancial.com.

Lincoln Financial Group is the marketing name for Lincoln Financial Advisors and Lincoln Financial Securities, each a broker-dealer and registered investment advisor (Member FINRA / SIPC ).