Mom and Daughter looking at a picture.

Financial protection is a responsibility of love

Help your clients meet their needs today and plan to protect what matters most.

Pictured here is a family who uses life insurance in many ways. You can help your clients accomplish their goals throughout their lives with life insurance — starting with five conversations to have before year-end.

Meet the family

  • Daughter smiling at her mother
    TV Spot

    Watch our latest life insurance commercial.
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  • Two people sitting and looking at a cell phone.
    Accumulation

    More than protection, life insurance can help your clients meet long-term goals.

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  • Two men looking at each other.
    Key person coverage

    Plan to protect your client’s most important asset—their business.

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  • An older couple sitting at dinner laughing.
    Charitable giving

    Show your clients how they can benefit from their philanthropy.

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  • A lady laughing at a picnic.
    Wealth transfer

    Help your clients take charge of their legacies.

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  • A guy sitting on a couch smiling.
    Policy review

    Make sure the policies your clients have still make sense for their needs.
    Learn more

  • Red graph showing a play.
    Life insurance playbook

    Help your clients protect and create wealth with needs-based planning strategies featuring life insurance.

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  • Leading-edge underwriting

    Review the underwriting advantages available to help you close more cases and keep your competitive edge.

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Lincoln Financial Group, 2018 Life Insurance Awareness Month Omnibus Study.