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Do good better withcharitable giving

Meet Phyllis. She wants to give to her favorite charity and receive a tax benefit for her contribution.

The problem? Since the changes to the tax laws, specifically around itemized deductions, her yearly contributions aren’t enough to help with reducing her taxes now. To gain tax advantages for charitable giving, clients like Phyllis can make a single contribution greater than the standard deduction and itemize it.

Her financial professional recommends that Phyllis contribute to her favorite charity by purchasing an accumulation VUL policy with the charity as owner and beneficiary. This allows her to create a larger gift with a smaller financial contribution and get the tax advantage of a full charitable deduction. 

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See how your clients can give and receive with a smart gifting strategy.

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Start a conversation

If your clients would like to benefit from their philanthropy, ask them:

  • Would you like to be able to support an organization that you’re passionate about?
  • Would you like to give to your favorite charity and gain tax advantages?
  • Do you want to be able to create a larger gift with a smaller financial contribution?

Approximately 90% of high-net-worth households give to charity.*  

1Tax Policy Center.

* The 2018 U.S. Trust Study of High Net Worth Philanthropy conducted in partnership with the Indiana University Lilly School of Philanthropy.

The Lincoln National Life Insurance Company, Fort Wayne, IN 
Lincoln Life & Annuity Company of New York, Syracuse, NY 

The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so. 

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer. 

Products, riders and features are subject to state availability. The insurance policy and riders have limitations, exclusions, and/or reductions. Check state availability.  

Distributor: Lincoln Financial Distributors, Inc., a broker-dealer 


Lincoln WealthAccumulate® IUL (2019), policy form ICC18UL6083/UL6083 and state variations. Not available in NY.  

Lincoln WealthPreserve® IUL (2017), policy form ICC17UL6082/UL6082 and state variations, UL6082 in NY. 

Lincoln AssetEdge® VUL (2015) policy form LN683 and state variations; LN683 in NY.  

Lincoln VULONE (2019) policy form LN696/LR668 and state variations. Not available in NY.  

Lincoln SVULONE (2016) policy form LN667/LR667 and state variations. Not available in NY. 

Variable products: Policy values will fluctuate and are subject to market risk and to possible loss of principal. 

Variable products are sold by prospectuses, which contain the investment objectives, risks, and charges and expenses of the variable product and its underlying investment options. Read carefully before investing. 

Only registered representatives can sell variable products. 

For agent or broker use only. Not for use with the public