The advantages of planning for LTC before it’s needed

While advisors and clients agree on the need for long-term care planning, not nearly enough clients plan early for the risks of long-term care.  According to Lincoln research*:

Clients who postpone planning until an event triggers a conversation put their health and care risk. Having a conversation with clients when they are younger and healthier and especially before they need care, has many advantages. The most important being able to ensure that they are cared for according to their wishes. *

Nearly everyone benefits when the facts about long-term care are understood. There’s a planning strategy for each of your clients and they all begin with a conversation.

Clients who need to plan for long-term care are already in your book

Use these tools to simplify the planning process and help everyone plan. 

Flier: Who are your clients?

Flier: The long-term care conversation

ICC version for use in all states except AZ, CA, CT, DC, DE, FL, HI, IN, MT, ND, NJ, NY, SD, and VI.

Non-ICC version for use in AZ, CT, DC, DE, HI, IN, MT, ND, NJ, SD, and VI.


Register for full access

All fields required.

Enter your information to get full access to this content.

* Versta Research, “2017 LTC Marketing and Thought Leadership Research, Findings from Surveys of Advisors and Consumers,” Information presented here is from among those polled in our survey.

Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates. Affiliates are separately responsible for their own financial and contractual obligations.

Products issued by The Lincoln National Life Insurance Company, Fort Wayne, IN and Lincoln Life & Annuity Company of New York, Syracuse, NY, and distributed by Lincoln Financial Distributors, Inc., a broker-dealer. The Lincoln National Life Insurance Company does not solicit business in the state of New York, nor is it authorized to do so.

All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.

Products, riders and features are subject to state availability. Limitations, exclusions, and/or reductions may apply.  Check state availability. Long-term care benefit riders may not cover all costs associated with long-term care costs incurred by the insured during the coverage period.

Accelerated death benefits may be taxable and may affect public assistance eligibility.

For agent or broker use only. Not for use with the public.