Staying the course through choppy waters

Lincoln annuities were recently recognized by Barron’s! Read below to see how Lincoln solutions can help provide the protection and growth your clients need right now. 

As we move into the second half of 2020, there’s one thing we can be sure of — we have no idea what’s going to happen next.

It’s an understatement to say this year has been turbulent and unpredictable. The good news is that we can help you shore up your clients’ retirement portfolio to be prepared for whatever happens in the market.

Stay the course

Volatility is nothing new. It’s normal and could even benefit you down the road. But that doesn’t make it any easier to hold fast when the market gets rocky. 

For clients approaching retirement or who have a lower risk tolerance, it can be especially tough to ride it out. History has shown us that time in the market beats timing the market, and some of the worst days are often followed by some of the best. Take a look at the returns of the S&P 500 from January 2000 through December 2019 — six of the best 10 days occurred within two weeks of the 10 worst days.1 That’s a good reminder that timing the market is a futile effort and investing for the long term may be a smarter way to go.

Protect and grow assets

Shifting a portion of a client’s portfolio into a strategy designed to provide a level of protection during market downturns while keeping them positioned for growth goes a long way in helping them feel more confident about their retirement portfolio. Look for solutions that offer downside protection with growth potential linked to market indices, such as an indexed variable annuity.

Protect and generate income

For those concerned about running out of money in retirement or are worried swings in the market will bring change to their lifestyle, having a source of protected income helps them feel more confident about their retirement income plan. You can help these clients enjoy a smooth transition into retirement and feel less shaky about dips in the market. Solutions such as variable annuities with an optional living benefit for an additional cost offer clients protected income payments that will last their lifetime.

Benefits beyond the bottom line

Financial uncertainty isn’t just about money, it can greatly impact a client’s happiness too. In fact, retirees said that the greatest benefits to having a source of protected income are “protection against longevity risk, peace of mind, and being better able to budget — all of which can make for a less stressful and happier overall retirement.”2 

Help your clients protect what they’ve worked hard to save, stay positioned for growth, and feel more confident about maintaining their lifestyle in retirement.  

Guarantees are based upon the claims-paying ability of the issuer.

Brian Kroll

Brian Kroll is senior vice president and head of Annuity Solutions at Lincoln Financial Group, where he is responsible for leading Lincoln’s annuity product management, product pricing, financial management and business risk management functions. Kroll champions Lincoln’s comprehensive offering of competitive needs-based solutions that can help people manage retirement risk and maximize retirement income. He is responsible for the company’s fixed and variable annuity product capabilities, issuance and strategy, with a focus on growing the product lines through the development of new and efficient products and services by maintaining the client experience and profitability standards and practices.

Kroll has more than 25 years of experience directing all aspects of annuity product development and management. He is Summa Cum Laude graduate of Mankato State University and a Fellow of the Society of Actuaries. He has served on the Corporate Advisory Council of the International Association of Black Actuaries (IABA). He currently serves as an executive sponsor of Lincoln’s Latino Business Resource Group and on the Annuity Committee of the American Council of Life Insurers (ACLI).