The baby boomer BOOM

Are you ready for a 20% growth opportunity?

Over the next three years, the number of baby boomers turning 65 is expected to grow by more than 20%.* That represents a historic opportunity for financial professionals to be of service to a population that’s growing by 10,000 a day. Are you ready? More importantly, are they?

Icon of a person with a headset

We’re here to help you get the conversation started! Contact your Lincoln representative to learn more about the Protect Your Vision of Retirement client seminar.

Protecting their vision of retirement

This surge in people heading into retirement means its likely more boomers will be seeking guidance as they plan their life in retirement. Whatever their goals may be, having a plan is what helps turn a retirement vision into reality. And, it’s not just about how they imagine spending their time in retirement — it should help them prepare for challenges or unexpected obstacles that could otherwise leave their vision out of reach.

Adding protection. Building confidence

Retirement has changed a lot since most boomers started working forty years ago. Back then, retirement was more predictable — you reached 65, signed up for Social Security and Medicare, and likely started receiving pension payments. 

Not so for most of today’s retirees. They’ll need you to help them protect the money they’ve worked hard to save while finding ways to continue growing their money. They’ll need your guidance in helping them understand the need for adequate protected lifetime income in retirement, so they can maintain their desired standard of living. And they’ll want to know that their vision for retirement is protected from market ups and downs. 

Helping clients protect their retirement portfolio at every stage of planning will help them feel more confident about their plan and more prepared to  navigate volatility and protect their income

The right message for a growing population

In the time it’s taken to read this blog, about 16 more boomers have turned 65. The clock is ticking on having these talks. To help make conversations even more meaningful, get to know the words that work in the Annuities Language Glossary . Developed using research and insights from The Alliance for Lifetime Income, the glossary helps to demystify key industry and annuity product terms.

Remember, you play a major role in helping your clients have more confidence in achieving their financial and retirement outcomes. For more resources and tips, visit

Partner with us

Contact your Lincoln representative today at 877-533-0265 for more about the fixed income dilemma and successful strategies to diversify retirement portfolios. For additional tips and insights, make sure you follow us on LinkedIn and Twitter.

About the author

Adam Lalla

Adam Lalla is the Vice President of Competitive Market Solutions with Lincoln Financial Distributors. Adam has over 24 years of experience in the financial services industry. The first 10 years of his career were as a financial professional in agency, bank, and independent platforms. Adam has over 14 years in the annuity industry, which includes over four years as a business development specialist and nearly eight years in competitive intelligence. Adam’s primary role in competitive intelligence is to help wholesalers and financial professionals better understand the competitive landscape and educate them on the value annuities can bring to consumers and financial professionals.

Adam received his MBA from Quinnipiac University in 2017 and holds Certified Financial Planner and Chartered Life Underwriter designations.