The zen of investing

Taking the emotion out of knee-jerk investment decisions

Over the past several weeks, we have witnessed unprecedented times in the market. Investors have experienced a lot of anxiety and fear regarding not only their personal health, but also for their investments. As financial professionals, we know that this is not the time to make emotional financial decisions. History has proven time and time again that long-term strategies work out better in the long run.

BUT...clients are feeling vulnerable. Especially the ones worried about the impact of volatility on their retirement plans. How can you help them stay calm when the market stumbles?

Less emotion. More action.

A good place to start is showing them how to protect what they’ve earned. Adding a level of protection to their portfolio can help turn a time of fear into a course of action. The good news during these challenging times is that it’s possible to dial down risk, yet still tap into products that can offer some growth potential.

The value of protection never goes out of style

Has there ever been a better time to speak with clients about diversifying their retirement assets with added protection? It’s what they’re demanding. In fact, over 8 in 10 investors think it’s important for anyone over the age of 50 to have a strategy that protects against significant loss.*

Taking action

It doesn’t take rocket science to recognize the level of fear that clients are experiencing. But it does take a financial professional to guide them through these times. Your compassion and direction could even deepen these relationships. Here are a couple of conversation starters:

  • What’s more important to you right now, protecting what you’ve earned or seeking growth opportunities?
  • Would you be interested in a strategy that does both? If the market grows, you’ll grow. And if the market takes a downturn, you’re protected from a portion of losses.

Partner with us

To learn more about helping your clients plan for a more stable retirement, contact your Lincoln representative today at 877-533-0265 and follow us on LinkedIn and Twitter for regular insights and tips on retirement income planning conversations.

Adam Lalla

Adam Lalla is the Vice President of Competitive Market Solutions with Lincoln Financial Distributors. Adam has over 24 years of experience in the financial services industry. The first 10 years of his career were as a financial professional in agency, bank, and independent platforms. Adam has over 14 years in the annuity industry, which includes over four years as a business development specialist and nearly eight years in competitive intelligence. Adam’s primary role in competitive intelligence is to help wholesalers and financial professionals better understand the competitive landscape and educate them on the value annuities can bring to consumers and financial professionals.

Adam received his MBA from Quinnipiac University in 2017 and holds Certified Financial Planner and Chartered Life Underwriter designations.