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Specialty Markets

Unlock new opportunities

Let Lincoln help you navigate these growing markets

Lincoln is committed to helping financial professionals reach success in Specialty Markets, which remain largely untapped areas of growth. Explore the possibilities and learn more about how our experience and products can give you an edge.

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Specialty Markets Guide

Specialty markets guide
Understand the opportunity, the Lincoln difference, and how to get started and become successful in these growth markets.

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Specialty Markets Presentation

Specialty markets overview presentation
Dive deeper into what Lincoln defines as Specialty Markets, why we put specific focus on these areas, and learn about each of the business lines.

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Get to know the Lincoln difference

Sweet Spots Flier

Specialty markets sweet spots
See specific scenarios where you can win with Lincoln advantages.

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Dive into the markets

Specialty Markets Team Contacts

Contact the Lincoln Specialty Markets Team or your Lincoln representative for your next opportunity.


All guarantees and benefits of the insurance policy are subject to the claims-paying ability of the issuing insurance company. They are not backed by the broker-dealer and/or insurance agency selling the policy, or any affiliates of those entities other than the issuing company affiliates, and none makes any representations or guarantees regarding the claims-paying ability of the issuer.


In some states, contract terms are set out and coverage may be provided in the form of certificates issued under a group policy issued by The Lincoln National Life Insurance Company to a group life insurance trust. Products, riders and features are subject to state availability. The insurance policy and riders have limitations, exclusions, and/or reductions. Check state availability.


Variable products are sold by prospectuses, which contain the investment objectives, risks, and charges and expenses of the variable product and its underlying investment options. Read carefully before investing.


Only registered representatives can sell variable products.


For financial professional use only. Not for use with the public.